The file before anyone makes it good.
A digital negative is the raw capture. That's what you send us. What comes back is finished advertising for outdoor and performance apparel, every week.
We are accountable for throughput. Never for your ROAS.
Anyone who promises you ROAS numbers is guessing, and definitely knows it. Too much of that number belongs to your product, your pricing and your margins for us to take credit for it. What we can put a number against is the thing your accounts are actually starved of: enough new creative, every week, to find the winners. Then we review the ad impressions, and note which strategies worked. Including the ones that didn't.