Two production lines, one house style.
Everything starts from material you already own. Forty ads a month shouldn't mean forty photoshoots. It's one body of footage re-hooked forty ways, and that's the whole trick, also why the price works.
Catalog enrichment
Your product feed, turned into ads. Meta builds dynamic product ads automatically from your catalog, and we design the template they're built on: your frame, your spec callouts, your price and offer badges. Build it once and it covers every product, so a 400-product catalog doesn't cost four times what a 100-product one does.
- Branded DPA frames across the full feed
- Technical spec callouts and rating overlays
- Price and offer badge system
- Three placements generated per product
Variant production
Existing footage, campaign strategies and customer video, re-cut and edited into volume. We pull hooks straight out of your reviews. Your customers describe the product better than we can, and the performance data backs that up every time.
- Hook testing across one body of footage
- Static variants across all three placements
- Captioned vertical video
- Iteration on whatever proves out
Seven formats, three placements each.
Hook over lifestyle
A claim across the garment in its environment. The workhorse — text-led creative outperforms polished product photography in this category, which is convenient, because it is also the cheapest to produce.
Feature annotation
Callouts on construction detail. Unusually strong in technical apparel, where the buyer genuinely wants to know about seam sealing, denier and membrane ratings.
Comparison
The product against the category default, priced side by side. Works when your spec sheet wins and your price wins at the same time.
Review card
A real customer review typeset as a graphic. Costs nothing to produce and carries more trust than anything we could write ourselves.
Problem and solution
The failure state, then the product. Lands when the failure is one the customer has personally had, in weather, at distance from the car.
Listicle
Three numbered reasons in a single frame. Cheap to iterate and forgiving with cold audiences that don't know the brand yet.
Enriched catalog
One branded frame applied across the entire product feed. This is the format that scales with your catalog rather than with our hours.
- 1 A hook in the upper third, readable in under a second
- 2 The product, from photography you already own
- 3 Real-world proof: a review, a rating, or a tested spec
- 4 A small offer and mark
The video timeline is fixed.
Captions burned in, cuts every two to three seconds, and the same four beats every time.
Does most of the work. If it doesn't stop the scroll, nothing after it gets seen.
The condition the garment was built for, in the customer's own words.
Construction, materials, measured ratings, or a real review on screen.
One action. A drop date, remaining sizes, or the direct commit.
We don't use synthetic on-model imagery.