Approach
Apparel creative fatigues faster than any category in paid social.
It's aesthetic, it's trend-tied, and it decays in weeks, rather than months. The bottleneck isn't ideas and it isn't budget, it's production time and volume.
| Where brands buy creative | Typical cost | Source |
|---|---|---|
| Production studio, per video | $300 – 1,000 | Sparkiz |
| Freelance creator, per video, with paid-ad usage rights | $460 – 700 | Sparkiz |
| Studio shoot day, small to mid-size brand | $2,500 – 8,000 | WearView |
| Agency retainer, per month | $3,000 – 25,000 | Sparkiz |
| DNG Ops, per finished asset | from $87.50 | This site |
Freelancers can quote lower, but that price usually buys the video, not the right to run it as an ad. Ours is the monthly fee divided by the assets it guarantees: $3,500 for forty assets is $87.50 each. See the pricing page.
| Finding | Figure | Source |
|---|---|---|
| Share of Meta ads that become winners | 5 – 8% | Motion |
| New creatives launched per week, brands spending $10–50k/mo | 4.1 average | Motion |
| … and the top quartile at that same spend | 8.1 | Motion |
| Concurrent ads running at Gymshark | 100 – 300+ | QuickAds |
Only a small share of ads turn out to be winners, so the number you launch is the part you can control. That's the case for a retainer over a one-off project.
The terms:
They're published because the brands worth working with read them and know exactly what they're getting.
- Billing
- Card on file, charged in advance of work
- Delivery
- Weekly, asynchronous, on a fixed day
- Revisions
- Two rounds per batch
- Availability
- Weekdays, 11am–1pm and 4pm–6pm ET
- Ad account
- Read-only partner access, never your login
- Initial term
- Three months, then month to month
- Ownership
- Final assets are yours on payment
- What we keep
- The right to show the work in our portfolio